Vendor INFO

FOR food vendors We will only be accepting TRUCKS this year.

Please complete this application in full. Incomplete applications will not be accepted for inclusion in 2023 Hiero Day Festival. Applications MUST be received by August 15, 2023. Applications are reviewed and accepted on a first-come first served basis.

Hours of Operation: Hiero Day takes place on Monday, September 4th, 2023. Vendor load in hours are from 7am to 9am. Load out hours cannot begin before 5pm.

Acceptance: You will be notified via e-mail of your acceptance. Payment in full is due upon receipt of acceptance.

Electricity & Tents: Neither will be provided, please be prepared to provide and assemble your own items. Approved tent sizes are 10×10

Location: We reserve the right to determine vendor location. This determination will be based on the size and space available as well as the type of craft, product, or attraction.

Prohibited items:

  • Bottled water, alcoholic beverages, cannabis, or cannabis related products.

  • Cannabis vendors are allowed to provide information and education however, no sales may be conducted. 

  • Any memorabilia or products (including food, T-shirts, buttons, posters, banners, etc.,) on the celebration site with the likeness or reference of Hieroglyphics/Hiero Day.

Fee Schedule:
$100 refundable cleaning deposit
Food vendors: $750 (Food Trucks only, no open flame vendors allowed)

Retail vendors: $300

Vendor Passes: 5 vendor passes will be provided for yourself and your staff. Any additional can be purchased at a discounted rate. Please discuss this with our vendor coordinator.

1. PAYMENTS: We accept all major credit cards.

2. PERMITS: The vendor is responsible for obtaining all necessary permits and licenses to operate and/or sell at this event. Proper permits, licenses, and forms must be on display within the vendor’s space.

3. CALIFORNIA RESALE LICENSE: Vendors are responsible for including a copy of their CA Resale License number, this is a must and those who do not comply will not be able to set up at event until the proper paperwork is filed.

4. ADDITIONAL FEES: $100 cleaning deposit will be refunded.

5. YOUR LIABILITY: The vendor shall be solely responsible for any and all injuries to persons or damages of property or any other injury, claim, damage or loss of whatever nature, lost, damaged, or stolen vendor property, arising directly or indirectly from activities at the Event. Vendor shall indemnify, save, and hold harmless the Event, Hiero Day Day LLC, the State of California, Alameda County, Lessor/ Sublessor if the fair site is leased/subleased, their directors, officers, agents, servants, and employee from and against all liability, loss, damages, claims, costs, and expenses (including attorney fees) arising out of injury to person or damages to property or any other injury, claim, damage, loss, cost or expense arising from activities at the Event unless due to their negligence. All vendors are required to carry $1M/occurrence, $2M aggregate limits and names Hiero Day, LLC as Additional Insured.


6. CALIFORNIA STATE FIRE MARSHALL CODE: Vendors are required to meet the standards as it applies to your tent, trailer, fire extinguisher, etc. Failure to comply may result in the closure of your booth. We advise you to refer to the Fire Marshall Regulations for Festival Vendors & Outdoor Cooking Booths.

7. ALAMEDA COUNTY HEALTH DEPARTMENT FORM: You are required to meet the Alameda County Health Department codes for cooking, serving, screening, warming, and sanitation. Health Dept Forms are required and are available on their website.

8. REFUNDS & CANCELLATIONS: ALL SALES ARE FINAL. There will be no refunds for rain or other act, either man-made or natural. If you fall ill you will not receive a refund.

9. EVENT SECURITY: You are responsible for securing your booth/food truck, and vehicle off site.


10. SETUP & BREAKDOWN: We will not be allowing vehicles onto the property after 7:30 am Monday morning. If you have to restock your booth during the event, you will need to use a hand cart or other means of transporting items to the booth. YOU MUST REMOVE YOUR VEHICLE FROM INSIDE THE FESTIVAL BY 9 AM. IF NOT IT WILL BE TOWED. Breakdown of your booth(s) is allowed after 7pm. Vehicles are not allowed onto the grounds until we get clearance from the police that it is safe to do so. Anyone not in compliance may not be considered for future events. The booth MUST be staffed at all times.

11. FULL INFORMATION PACKETS: Vendors who are PAID IN FULL will be emailed a packet approximately 1-2 weeks before the Event with location maps, full information and setup instructions.  You will need to visit vendor check-in to obtain your vendor wristbands for event access. (5 Vendor wristbands per vendor).

12. CONFIRMED VENDORS: Vendors are not fully confirmed until all permits, payments, and documents are received by Vendor Coordinator. A vendor may not set up at the Event until all criteria are met.

13. VENDOR ACCEPTANCE & PLACEMENT: Space cannot be guaranteed. However, applications received with the required deposit and forms will have priority. Only a limited number of vendors in any one category will be accepted. Decisions are based on but are not limited to, event history, booth appeal, and available space. We reserve the right to refuse any vendor.